FANTASTIC BOOK TRAILERS AND THE REASONS THEY’RE SO GOOD
There tends to exist a general skepticism toward book trailers. While some of it is a reaction to their novelty—and the question of whether they can actually generate higher book sales—another part is rooted in more of an ethical uncertainty. A trailer, in a way, violates a book’s very construction. We are taught from a young age that reading, unlike pretty much everything else, forces you to use your imagination. A trailer inherently removes an element of the imaginative process and potentially cheapens the medium by suggesting a sort of inadequacy.
While there may be truth behind these ideas, we also live in a world where information has to be conveyed in an increasingly succinct and stimulating manner. People are inundated with media, and they no longer spend leisurely afternoons in bookstores or reading extensive book reviews. At least, most people don’t.
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