Fantastic Book Trailers

FANTASTIC BOOK TRAILERS AND THE REASONS THEY’RE SO GOOD

There tends to exist a general skepticism toward book trailers. While some of it is a reaction to their novelty—and the question of whether they can actually generate higher book sales—another part is rooted in more of an ethical uncertainty. A trailer, in a way, violates a book’s very construction. We are taught from a young age that reading, unlike pretty much everything else, forces you to use your imagination. A trailer inherently removes an element of the imaginative process and potentially cheapens the medium by suggesting a sort of inadequacy.

While there may be truth behind these ideas, we also live in a world where information has to be conveyed in an increasingly succinct and stimulating manner. People are inundated with media, and they no longer spend leisurely afternoons in bookstores or reading extensive book reviews. At least, most people don’t.

 

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7 Brilliant Book Trailers

How to connect haberdashery to Zach Galifianakis in under three minutes.

With a killer combination of animation, motion graphics and music, what’s not to love about book trailers? We couldn’t think of a thing, which is why we’ve rounded up seven of our favorites. As provocative, funny, and poignant as the books they represent, these videos prove that ideas are the ultimate teasers. And despite the publishing industry’s alarmist prophecies, these trailers bespeak the power of books to appeal to readers with their core, age-old value proposition: Compelling storytelling, creatively delivered.

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